Wayforward NI has a dedicated team of professional door-to-door distributors who can easily help you reach up to 20,000 households.  You choose which areas to target and our supervised staff will make sure your message reaches your potential customers every time.

Have a look around our website and feel free to Get in touch if you have any further questions.

What we Deliver:

Leaflets, Vouchers, Coupons, Catalogues, Flyers, Booklets, Party Political Mail, Menus, Magazines, Postcards and other printed promotional materials.

Facts About Direct Mail

• 6.8 million items were mailed in 2005
• These were split between 78% consumer mailings and 22% business mailings
• The overall volume of direct mail has increased by 139% in the last 13 years
• £2,467 million was spent on direct mail advertising in 2003
• Direct mail expenditure has increased by 165% in the last 13 years
• Direct mail expenditure in 2003 was split between postage at £1,019 million and production at £1,448 million
• It is estimated that consumer direct mail generates nearly £27 billion worth of business every year
• For every £1 spent £14 is generated

Receipt and Treatment

• The average British household receives 14.1 items of direct mail every four weeks
• 60% of consumer direct mail is opened, 40% is opened and read, 13% is kept to read later or passed on by somebody else
• 37% of consumers had responded to direct mail at least once in the past 12 months, with 41% saying they had ever made a purchase
• AB Households receive considerably more direct mail than the average UK household (an average of 370 items per annum)
• Overall, 9.8% of direct mail is requested by consumers
• The average consumer spent just under £590 through direct mail in 2003
• Of the £27 billion, over 41% - or £11 billion is spent on clothes, while books account for £2.8 billion and electrical goods £1.8 billion
• Geographically those in the north spend more through direct mail, accounting for 73% of the total (nearly £27 billion) compared to 27% in the south

Satisfaction and Acceptance

• 75% of consumers do not want to receive between 50%-90% of their direct mail
• 80% of consumers are either "very" or "quite" satisfied with the products they buy through direct mail
• 64% of consumers said that value for money was the main benefit of buying through direct mail, whilst 60% said convenience
• 52% of consumers like to receive special offers or money-off vouchers through the post

*Direct Mail Information Service 2004